Roberto once had a promising career in advertising. Now out of work because of the economic downturn, he struggles to keep his family afloat and their dire situation a secret from his adoring wife Luisa. After yet another dead end interview, Roberto's chances for a promising future seem slim, until a freak accident places him at the center of a wild media storm. Realizing his opportunity, Roberto hires a brazen agent to help him leverage his newfound fame into fortune.