John Laschinger, Canada's only full-time campaign manager, opens the doors to the backrooms and war rooms of the political campaigns he has been involved with, across Canada and internationally, providing lessons for aspiring campaign managers, and exposing what really happens behind the scenes. From smoke-filled backrooms to social media, Laschinger gives unflinching detail on everything in a campaign manager's arsenal. John Laschinger has been involved with fifty leadership and general election campaigns. Geoffrey Stevens is one of Canada's most experienced political analysts. He was the Globe and Mail's Ottawa columnist and the managing editor of both the Globe and Maclean's magazine. He teaches political science at Wilfrid Laurier University and the University of Guelph.