Canada's style of politics has changed in the last two decades. More recently, ministers have been kept on a short leash. MPs parrot the same catchphrases across the country. Journalists are shunned. Government information is hidden. Why is this happening? To get to the bottom of this, Alex Marland conducted over seventy interviews with political insiders, reviewed internal political files, and submitted dozens of access to information requests. He discovered that in the face of rapid changes in communication technology, the PMO relies on corporate marketing strategies to centrally control government messages and influence voters. At the core of the strategy is brand control; at stake is democracy as we know it.