TITLE:
Marketing kit for dummies / by Alexander Hiam.
By:
Publication Date:
2000
Publication Information:
Foster City, CA : IDG Books Worldwide,
Physical Description:
358 p. : ill., + 1 computer disc.
Summary:
This indispensable book and CD kit gives you the practical tools you need to implement effective campaigns right away, from ready-made planning forms to easily customizable ad prototypes to a simple Web template.
Language:
English
ISBN:
9780764552380
General Note:
Accompanied by CD.
System requirements for accompanying computer disc: A PC with a 486 or faster processor, or a Mac OS computer with a 68040 or faster processor; Microsoft Windows 95 or later, or Mac OS system software 7.55 or later; at least 16MB of total RAM installed on computer; for best performance, at least 32MB of RAM installed; at least 50MB of hard drive space available to install all the software from this CD; a CD-RAM drive--doble-speed (2x) or faster; a sound card for PCs; a monitor capable of displaying at least 256 colors or grayscale; a modem with a speed of at least 14,400 bps.
