TITLE:
The tipping point : how little things can make a big difference / Malcolm Gladwell.
Publication Date:
2002
Publication Information:
Boston, Mass. : Little Brown and Company,
Edition:
First Paper Back edition.
Physical Description:
301 p.
Summary:
Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.
Language:
English
ISBN:
9780316146616
General Note:
Originally published in hardcover by Little Brown, 2000.
