Aimed specifically at individuals and organizations whose ambitions are bigger than their bankrolls, Getting Publicity emphasizes low-cost, do-it-yourself promotional strategies, and is filled with inexpensive and practical tips for capitalizing on the power of publicity.Step-by step instructions illustrate just what it takes to generate media attention to any enterprise. The authors, both award-winning journalists, show how you can make the most of every opportunity for free coverage in print, broadcast, and Internet media. This expanded and updated edition includes all the advice you need to sparkle in the publicity spotlight.