If you could have any superpower, what would you choose? What about becoming mesmerizingly persuasive in the blink of an eye? But what if you're the only one unaware of your charms? Archie O'Kaye mostly rubs people the wrong way. And he doesn't really care. But when he becomes utterly charming right before everyone's eyes at his thirteenth birthday party, his family and friends (there are only two, well one, really . . .) begin to suspect that something is up. Then a video of Archie eating a CHOMPO chocolate bar gets posted and it goes viral. CHOMPO sales spike, and everyone around Archie sees him in a new, very bright light. Meanwhile, it turns out there are forces both good and evil who have had their eyes on Archie and three other "special" kids since their exposure at birth to a mysterious element called reidium. When the evil Boss and her number two, Clementine Clutterbucket, get wind of Archie's charm, they quickly set to scheming about how to use it in their bid for world domination.