Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.
TITLE:
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.
By:
Lindström, Martin, 1970-
Publication Date:
2011
Publication Information:
New York : Crown Business,
Edition:
1st ed.
Physical Description:
xi, 291 p.
Subject Term:
Consumer behavior.

Consumers -- Psychology.

Brand choice -- Psychological aspects.

Marketing -- Psychological aspects.

Neuromarketing.
Bibliography Note:
Includes bibliographical references and index.
Language:
English
ISBN:
9780385531733
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