Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
TITLE:
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
Alternate Title:
New rules of marketing and PR
By:
Scott, David Meerman.
Publication Date:
2017
Publication Information:
Hoboken, N.J. : John Wiley & Sons,
Edition:
6th ed.
Physical Description:
xxi, 426 p.
Subject Term:
Internet marketing.

Public relations.
Language:
English
ISBN:
9781119362418
General Note:
Includes index.
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