Cover image for The fall of advertising and the rise of PR / Al Ries and Laura Ries.
The fall of advertising and the rise of PR / Al Ries and Laura Ries.
TITLE:
The fall of advertising and the rise of PR / Al Ries and Laura Ries.
By:
Ries, Al.
Publication Date:
2004, 2002
Publication Information:
New York : HarperBusiness,
Edition:
1st HarperBusiness pbk. ed.
Physical Description:
xxi, 295 p. : ill.
Subject Term:
Advertising.

Brand name products.

Public relations.
Additional Contributors:
Ries, Laura.
Language:
English
ISBN:
9780060081997
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