Most of us have no idea why we fail to reach our goals. Now eminent social psychologist Heidi Grant Halvorson shows us how we can finally win by revealing how goals really work—and by showing us how to avoid what typically goes wrong. Dr. Heidi Grant Halvorson offers insights—many surprising—that listeners can use immediately, including how to: Set a goal so that you will persist even in the face of adversity Build willpower, which can be strengthened like a muscle Avoid the kind of positive thinking that makes people fail. The strategies outlined in this book will not only help everyone reach their own goals but will also prove invaluable to parents, teachers, coaches, and employers. Dr. Grant Halvorson shows listeners a new approach to problem solving that will change the way they approach their entire lives.