McLuhan's children : the Greenpeace message and the media / Stephen Dale.
TITLE:
McLuhan's children : the Greenpeace message and the media / Stephen Dale.
Publication Date:
1996
Publication Information:
Toronto : Between the Lines,
Physical Description:
viii, 220 p.
Summary:
McLuhan's Children is an inside look at Greenpeace's rise to global prominence through its savvy use of mass media imagery. From the flamboyant, guerilla-theatre approach to the emergence of environmentalism as a dominant international issue.
Language:
English
ISBN:
9781896357041
