The Who's Quadrophenia. Led Zeppelin's Houses of the Holy. Alice Cooper's Billion Dollar Babies. These three unprecedented tours--and the albums that inspired them--were the most ambitious of these artists' careers. Rock gods--and their entourages--were born, along with unimaginable overindulgence and the legendary flameouts. Tour buses were traded for private jets, arenas replaced theaters, and performances transmogrified into over-the-top, operatic spectacles. As the sixties ended and the seventies began, an altogether more cynical era took hold: peace, love, and understanding gave way to sex, drugs, and rock and roll. Every major act of the era from Fleetwood Mac to Black Sabbath was on the road in the summer of 1973, but of them all, Walker writes, it was The Who, Led Zeppelin, and Alice Cooper who emerged as the game changers. Walker revisits each of these three tours in memorable, all-access detail: he goes backstage, onto the jets, and into the limos, where every conceivable wish could be granted. He vividly describes how a decade's worth of decadence was squeezed into twelve heart-pounding, backbreaking, and rule-defying months that redefined, for our modern times, the business of superstardom.