Cover image for Mobile for good : a how-to fundraising guide for nonprofits / by Heather Mansfield.
Mobile for good : a how-to fundraising guide for nonprofits / by Heather Mansfield.
TITLE:
Mobile for good : a how-to fundraising guide for nonprofits / by Heather Mansfield.
Publication Date:
2014
Publication Information:
New York : McGraw-Hill Education,
Physical Description:
244 p.
Bibliography Note:
Includes bibliographical references.
Summary:
Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors' tablets and smartphones. Statistics prove that the most successful online fundraising campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneer Heather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations. In Mobile for Good, Mansfield takes you step by step through the entire process.
Language:
English
ISBN:
9780071825467