TITLE:
Contagious : why things catch on / Jonah Berger.
By:
Publication Date:
2016, 2013
Publication Information:
New York : Simon & Schuster,
Physical Description:
viii, 244 p.
Bibliography Note:
Includes bibliographical references and index.
Summary:
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Language:
English
ISBN:
9781451686586
